UGC Marketing

In the world of social media, authentic content is king, and nothing resonates more with audiences than genuine, user-generated content (UGC). If you're looking to boost your toy and family product brand's visibility and credibility, UGC is the key to creating meaningful connections with your audience. At Oxxu Brands, we specialize in crafting and curating UGC campaigns that turn customers into brand ambassadors, bringing your products to life in the most engaging way possible.

Our UGC marketing services are tailored specifically for toy and family brands looking to create buzz, build trust, and drive sales.

‍UGC Campaign Strategy and Planning
We start by understanding your brand, your audience, and your goals. What do you want to achieve? Whether it’s launching a new toy, promoting a family-friendly product, or building long-term brand loyalty, we design a custom UGC strategy that aligns with your objectives.

‍We produce UGC content that resonates with your audience
The best UGC comes from authentic moments. We produce multiple videos with different styles and test them to see what is working for your audience. We script genuine content that showcases your products in everyday settings, building trust and relatability.

‍Influencer Partnerships to Boost UGC
‍Partnering with influencers is a great way to kickstart your UGC campaign. We connect you with the right influencers—moms, dads, family bloggers, and kid creators—who align with your brand values and audience. These influencers can showcase your toys and family products in their daily routines, inspiring their followers to do the same. By leveraging their credibility and reach, we can amplify your UGC efforts and ensure a steady stream of high-quality content.

UGC = User generated content, allows you to connect with the most important people in your business: your audience. For smaller brands or those just starting out than investing in larger-scale brand awareness campaigns, UGC is often far cheaper and easier to manage.

UGC is powerful because it’s real. When consumers share their honest experiences with a toy or family product, it builds trust and authenticity that no polished advertisement can match. Research shows that 79% of people say UGC highly impacts their purchasing decisions. People trust other people’s experiences, especially when it comes to products for their children. With UGC, your brand not only reaches more potential customers but does so in a way that feels genuine and relatable.

We are focusing on our segment of toys, family products & B2C brands that we see that we can bring value to. That’s where we can use our knowledge best to bring results for our customers.